Betting companies have been a revelation in their business and seem to have to flourish pretty well, until this time when their marketing business has received a huge blow. Tom Watson, Labour MP for West Bromwich East and Shadow Culture Secretary has announced the verdict to ban ties of gambling companies with popular football clubs such as Birmingham City and Aston Villa. According to Mr. Watson, this will be a precautionary measure to ensure young children getting less exposed and aware while supporting and watching their favorite team play.
What is more? Currently, as much as 25 out of the 92 league clubs, and 14 out of 24 Championship clubs and 9 out of 20 premier league clubs have some way or the other is in dealings with gambling companies as a part of merchandise sponsors. Unibet has supported Aston Villa, a popular club, and 888 Sport supports Birmingham City.
Mr. Watson has confirmed to be working with FA to maximize the ban and look out for alternatives of sponsorships as well.
He further added that gambling had been a serious matter of concern for the Brits and by this move; Football will also be in line to counter the same. If it wouldn’t have been the case, it was like simply the game has been promoting these casinos to reach out the maximum limit of their marketing strategies and thereby somehow affecting the minds of many fans.
Since the game has fans across all age groups, it is no secret that it might raise the curiosity of many young fans and thereby give them a reason to visit their favorite team’s sponsor’s site. Moreover, regular viewing in commercials in television even adds more curiosity among youth fans.
Watson also said that it is the Club’s complete responsibility to look at what they are promoting to the world. FA has approved and made a statement on dissolving all possible ties with all harmful and hazardous products from their sponsorship lists. With the stats getting increased every day on how gambling is taking a new face in the UK, the rate is pretty alarming and considering a lot of people have fallen prey into this addiction. Families of these addicted are the most affected and society balance too is affected as a result.
Watson cited about how tobacco companies were removed from sponsoring numerous events, similarly betting companies have been treated from promoting a potentially hazardous product.
As a matter of concern, FA has approved the matter and has recently severed ties with Ladbrokes, a popular bookmaking agency from sponsoring various events.
FA has other rules like not allowing companies to sponsor under-18 teams, whose merchandise contained any sorts of harmful or negative impact services or products. The rule of banning betting agency will now be adopted across all groups as a precautionary measure.
Mr. Watson has also assured to announce numerous norms in monitoring and scrutinizing anything related to gambling or its reference and to be a possible sponsor for any sporting events.
France can be with no exaggeration called as the birthplace of modern gaming. It was Paris back in the middle of the XVII century to be the first casino in Europe. J.B. Colbert, Chief Financial curator, made the decision to take drastic measures for the sake of filling the treasury. Visitors were offered a wide selection of card games, as well as a new invention, Roulette.
Entrepreneurs have assessed the ultimate potential of business and started opening new gambling houses. However, the development was interrupted after the revolution, following a decree forbidding gambling. Under Napoleon I the attitude towards gambling was milder, but not for long. After that, only in 1861, Maurice Blanc received approval to open a casino in Monaco. It’s only been 7 years, and the town of Monte Carlo gained worldwide fame. It still remains the gambling capital of Europe though, and the industry of gambling constitutes 7% of Monaco budget.
The law on gambling in 1907
In 1884 gambling suffered another critical blow: the French National Assembly has put gambling under a ban, which was a painful move especially for the resorts. As a result, recreational areas experienced a deflux in guests, a large number of whom, as it turned out, was primarily interested in gambling. The fruitless attempts to prove the necessity of lifting the ban lasted for 20 years. Only in 1907 the head of the French Ministry of the Interior Clemenceau analyzed the situation and made considerable effort to legalize gambling in the resorts. In the same year a law was passed with some amendments, acting till nowadays.
Finally, National Assembly allowed casinos at resorts, though authorities hoped to banish them to the outskirts of the country, but didn’t manage to make the plan happen. This adjustment was successfully used by resort town of Engen, located just 15 kilometers away from Paris.
It became popular among the inhabitants of the capital, although the casino immediately gained bad reputation. Metropolitan press accused the government of corruption and connivance of gambling, distracting people from the normal life. The public opinion was not ignored, and in 1920 the law was amended: opening any form of gambling enterprise was prohibited within 100 km from Paris.
At first, the casino were allowed to organize competitions between the visitors. Only with the 1931 amendment blackjack and roulette were legalized, but not even everywhere (in Enghien les Bains, for example, the entertainment became legal only in 1981).
A decline of the industry
Because of the constant wars in the gaming industry, gambling is constantly trying to recover from this or that crisis. French authorities make traditionally rigid decision as for gambling; even though online gambling legalization was almost in a place, EU Commission required further investigation and placed a veto on the highly anticipated legalizing law. Thus, as you can see on casino apnet.com gambling analytics portal in Sweden, the imbalanced legislation contributes to the fact that French gamblers flow to the neighboring Dutch, and also prefer offshore-based online services providers to the national ones.